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About Buyience

We're building the B2B platform we wished existed.

Nova Core exists because the tools wholesalers, distributors and manufacturers were handed never fit how B2B actually works — so we set out to build the one that does.

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OUR STORY

The problem we kept running into.

B2B commerce is where good businesses lose time. “Why isn't there a platform that just understands how B2B works?” So we built one — enterprise-grade commerce without the enterprise price tag.

01

Spreadsheet quotes

Sales teams drown in spreadsheet quotes while deals stall. Momentum dies before a formal proposal ever goes out.

02

Email-thread deals

Negotiations scatter across inboxes. Versions conflict, context disappears, and buying committees lose the thread.

03

Tools that don't fit

Consumer platforms bolted onto B2B as an afterthought — or enterprise systems stuck in 2005 and priced for Fortune 500 budgets.

MISSION & VISION

What drives us.

Nova Core handles complex products, intelligent quoting and real-time negotiation — without the enterprise complexity. Here's what we're building toward.

Enterprise B2B commerce, accessible to everyone.

Make enterprise-grade B2B commerce accessible to every wholesaler, distributor and manufacturer — regardless of size or budget. The best tools shouldn't require the biggest budgets.

AI-powered B2B, human-closed deals.

A world where B2B buyers get the seamless digital experience they deserve, and sellers have AI working alongside them — not replacing them — to close more deals, faster.

THE FOUNDERS

Who's building Nova Core.

A small, focused team that would rather ship the right thing than the expected thing.

Girish K. Laathar

Co-founder

Girish founded Buyience and leads it as CEO, shaping Nova Core's product and engineering directly — from the AI Quote Engine to the platform architecture. He kept seeing the same gap that B2C tools and enterprise platforms both left open, and set out to close it for the businesses caught in between.

Jordian Farahani

Co-founder

Jordian co-founded Buyience and helps drive the company alongside Girish, bringing a complementary perspective to how Nova Core is built and taken to market.

“We're not trying to be the biggest B2B platform. We're trying to be the one that finally fits the businesses everyone else overlooked.”

WHAT WE BELIEVE

Our values.

The principles that guide every feature we build and every decision we make.

Built for B2B, not bolted on

Every feature is designed for how B2B actually works — complex pricing, negotiations, approvals and long-term relationships. Not B2C with a B2B label.

AI should assist, not replace

Our AI helps sales teams work smarter, not harder. It suggests prices, protects margins and accelerates workflows — but humans close the deals.

Complexity is our problem, not yours

Multi-warehouse inventory, tiered pricing, product configurations — we handle the complexity behind the scenes so your team doesn't have to.

Speed to value

Go live in days, not months. No consultants, no six-month implementations. We've made the hard decisions so you can see results fast.

WHAT MAKES US DIFFERENT

Why Nova Core, not the rest.

AI-native

Intelligence built into the core — not added as an afterthought.

SMB-friendly pricing

Enterprise features without enterprise budgets, from £99/month.

Modern stack

MACH architecture on modern tech, not legacy code.

Opinionated

Best practices built in — it works out of the box.

LEARN MORE

Learn more about Buyience

Discover how our team can help bring your unique digital vision to life.

Nova Core

API-first B2B commerce powered by the AI Quote Engine. Built on MACH architecture for unlimited scalability and flexibility.

Platform overview →

Solutions

Complete B2B commerce suite — from AI Quote Engine to inventory management. Everything you need to sell to business customers.

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Integrations

Connect WordPress, WooCommerce, Shopify and 50+ other tools. Keep your stack together without ripping out what already works.

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Come build the future of B2B with us.

Join wholesalers, distributors, and manufacturers who've replaced spreadsheets and email with intelligent commerce.

14-day trial·No card required