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ABOUT BUYIENCE
We're building the B2B platform we wished existed.
We're building the B2B platform we wished existed.
We're building the B2B platform we wished existed.
Nova Core exists because the tools wholesalers, distributors and manufacturers were handed never fit how B2B actually works — so we set out to build the one that does.
Nova Core exists because the tools wholesalers, distributors and manufacturers were handed never fit how B2B actually works — so we set out to build the one that does.
Nova Core exists because the tools wholesalers, distributors and manufacturers were handed never fit how B2B actually works — so we set out to build the one that does.
OUR STORY
The problem we kept running into.
The problem we kept running into.
The problem we kept running into.
B2B commerce is where good businesses lose time. Sales teams drown in spreadsheet quotes. Deals stall in email threads. And the software meant to help only makes it worse — consumer platforms bolted onto B2B as an afterthought, or "enterprise" systems stuck in 2005 and priced for Fortune 500 budgets.
B2B commerce is where good businesses lose time. Sales teams drown in spreadsheet quotes. Deals stall in email threads. And the software meant to help only makes it worse — consumer platforms bolted onto B2B as an afterthought, or "enterprise" systems stuck in 2005 and priced for Fortune 500 budgets.
B2B commerce is where good businesses lose time. Sales teams drown in spreadsheet quotes. Deals stall in email threads. And the software meant to help only makes it worse — consumer platforms bolted onto B2B as an afterthought, or "enterprise" systems stuck in 2005 and priced for Fortune 500 budgets.
The tools built for B2C were bolted onto B2B as an afterthought. The tools actually built for B2B were stuck in 2005—or priced for Fortune 500 budgets.
The tools built for B2C were bolted onto B2B as an afterthought. The tools actually built for B2B were stuck in 2005—or priced for Fortune 500 budgets.
The tools built for B2C were bolted onto B2B as an afterthought. The tools actually built for B2B were stuck in 2005—or priced for Fortune 500 budgets.
So we built one. Nova Core handles complex products, intelligent quoting and real-time negotiation — without the enterprise complexity or the enterprise price tag. Enterprise-grade B2B commerce, built for the businesses that were priced out of it.
So we built one. Nova Core handles complex products, intelligent quoting and real-time negotiation — without the enterprise complexity or the enterprise price tag. Enterprise-grade B2B commerce, built for the businesses that were priced out of it.
So we built one. Nova Core handles complex products, intelligent quoting and real-time negotiation — without the enterprise complexity or the enterprise price tag. Enterprise-grade B2B commerce, built for the businesses that were priced out of it.
MISSION & VISION
What drives us.
What drives us.
What drives us.
OUR MISSION
Enterprise B2B commerce,
accessible to everyone.
AI That Thinks Like Your Best Sales Rep
AI That Thinks Like
Your Best Sales Rep
Make enterprise-grade B2B commerce accessible to every wholesaler, distributor and manufacturer — regardless of size or budget. The best tools shouldn't require the biggest budgets.
Make enterprise-grade B2B commerce accessible to every wholesaler, distributor and manufacturer — regardless of size or budget. The best tools shouldn't require the biggest budgets.
OUR VISION
AI-powered B2B,
human-closed deals.
AI-powered B2B,
human-closed deals.
A world where B2B buyers get the seamless digital experience they deserve, and sellers have AI working alongside them — not replacing them — to close more deals, faster.
A world where B2B buyers get the seamless digital experience they deserve, and sellers have AI working alongside them — not replacing them — to close more deals, faster.
THE FOUNDERS
Who's building Nova Core.
Who's building Nova Core.
Who's building Nova Core.
A small, focused team that would rather ship the right thing than the expected thing.
A small, focused team that would rather ship the right thing than the expected thing.
Girish
Girish
Girish
Founder & CEO
Founder & CEO
Girish founded Buyience and leads it as CEO, shaping Nova Core's product and engineering directly — from the AI Quote Engine to the platform architecture. He kept seeing the same gap that B2C tools and enterprise platforms both left open, and set out to close it for the businesses caught in between.
Jordian
Jordian
Jordian
Co-founder
Co-founder
Jordian co-founded Buyience and helps drive the company alongside Girish, bringing a complementary perspective to how Nova Core is built and taken to market.
"We're not trying to be the biggest B2B platform. We're trying to be the one that finally fits the businesses everyone else overlooked."
"We're not trying to be the biggest B2B platform. We're trying to be the one that finally fits the businesses everyone else overlooked."
"We're not trying to be the biggest B2B platform. We're trying to be the one that finally fits the businesses everyone else overlooked."
THE FACTS
Where we stand today.
Where we stand today.
Where we stand today.
2023
Buyience Ltd founded
UK
Headquarters
Jan 2026
Nova Core launched
Self-funded
Independent & founder-led
WHAT WE BELIEVE
Our values.
Our values.
Our values.
The principles that guide every feature we build and every decision we make.
The principles that guide every feature we build and every decision we make.
Built for B2B, not bolted on
Built for B2B, not bolted on
Every feature is designed for how B2B actually works — complex pricing, negotiations, approvals and long-term relationships. Not B2C with a B2B label.
Every feature is designed for how B2B actually works — complex pricing, negotiations, approvals and long-term relationships. Not B2C with a B2B label.
Every feature is designed for how B2B actually works — complex pricing, negotiations, approvals and long-term relationships. Not B2C with a B2B label.
AI should assist, not replace
AI should assist, not replace
AI should assist, not replace
Our AI helps sales teams work smarter, not harder. It suggests prices, protects margins and accelerates workflows — but humans close the deals.
Our AI helps sales teams work smarter, not harder. It suggests prices, protects margins and accelerates workflows — but humans close the deals.
Our AI helps sales teams work smarter, not harder. It suggests prices, protects margins and accelerates workflows — but humans close the deals.
Complexity is our problem, not yours
Complexity is our problem, not yours
Complexity is our problem, not yours
Multi-warehouse inventory, tiered pricing, product configurations — we handle the complexity behind the scenes so your team doesn't have to.
Multi-warehouse inventory, tiered pricing, product configurations — we handle the complexity behind the scenes so your team doesn't have to.
Multi-warehouse inventory, tiered pricing, product configurations — we handle the complexity behind the scenes so your team doesn't have to.
Speed to value
Speed to value
Speed to value
Go live in days, not months. No consultants, no six-month implementations. We've made the hard decisions so you can see results fast.
Go live in days, not months. No consultants, no six-month implementations. We've made the hard decisions so you can see results fast.
Go live in days, not months. No consultants, no six-month implementations. We've made the hard decisions so you can see results fast.
WHAT MAKES US DIFFERENT
Why Nova Core, not the rest.
Why Nova Core, not the rest.
Why Nova Core, not the rest.
AI-native
Intelligence built into the core — not added as an afterthought.
SMB-friendly pricing
Enterprise features without enterprise budgets, from £99/month.
Modern stack
MACH architecture on modern tech, not legacy code.
Opinionated
Best practices built in — it works out of the box.
LEARN MORE
Learn more about Buyience
Learn more about Buyience
Learn more about Buyience
Discover how our team can help bring your unique digital vision to life.
Discover how our team can help bring your unique digital vision to life.
Discover how our team can help bring your unique digital vision to life.
GET STARTED
Come build the future
of B2B with us.
Come build the future
of B2B with us.
Come build the future of B2B with us.
Join wholesalers, distributors, and manufacturers who've replaced spreadsheets and email with intelligent commerce.
Join wholesalers, distributors, and manufacturers who've replaced spreadsheets and email with intelligent commerce.