Fewer SKUs
One configurable product replaces dozens of SKU combinations.
CPQ · Product Configurator
Complex products, made simple
Define options once, sell every combination. Real-time pricing, automatic conflict resolution, and configured products that flow straight into quotes — one product instead of exploding SKUs.
14-day trial · No card required
Control Unit X2
Base ₹1,200 · 3 groups · 27 valid combos
Memory
Storage
Processor
Configured price₹1,200
✓ Valid configurationTHE PROBLEM
Without CPQ, your catalogue explodes.
Every option combination becomes a separate product. Three options × three options × three options means exponential SKU growth.
Without CPQ
Memory: 16 / 32 / 64 GB×3
Storage: 500 GB / 1 / 2 TB×3
Processor: Std / Pro / Ent×3
= 27 products
vs
With Nova Core
Base product1
Option groups3
Total option values9
= 1 product
Inventory nightmare
Track stock for 27 SKUs — or track 9 option values?
Price-update hell
Update prices on 27 products — or 9 option prices?
Configuration errors
Manual validation across 27 SKUs — or automatic conflict resolution?
CORE CAPABILITIES
Everything you need to configure products.
From option groups to conflict rules, dynamic pricing to quote integration — one system for complex products.
Multi-dimensional options
Create unlimited option groups per product — memory, storage, power, safety — each an independent category with its own values and pricing.
Conflict resolution
Define incompatible combinations. When a customer selects a conflicting option, the system auto-deselects it and explains why.
Dynamic pricing
Price updates instantly as options are selected — base price plus option prices × quantities, with the total shown in real time.
Quantity pricing
Enable quantity selection per option, with volume pricing for B2B buyers and min/max enforcement per option group.
Margin protection
Track cost price per option value with real-time margin calculation, and keep visibility into profitability as products are configured.
Quote integration
Configured products flow directly into quotes with all options, quantities and pricing preserved — and convert to orders intact.
CONFLICT RESOLUTION
Invalid configurations, prevented.
Some options don't work together — a high-power processor with basic cooling, for example. Nova Core catches the conflicts you've defined before they reach a quote.
- Define conflicts — mark incompatible combinations in setup
- Real-time detection — the system checks every selection
- Auto-resolution — the conflicting option is auto-deselected
- Clear messages — the customer sees why an option was removed
SELECTProcessor: Enterprise
CONFLICTIncompatible with 16 GB memory
RESOLVEMemory switched to 32 GB
EXPLAIN"Enterprise processor requires 32 GB+ memory"
DYNAMIC PRICING
Price updates as you configure.
No more manual calculations. No spreadsheet lookups. As customers select options, the price updates instantly. Every option has its own price — add them up, display the total.
- Real-time calculation — price updates instantly on selection
- Option-level pricing — each value has its own price
- Quantity multipliers — prices multiply by selected quantities
- Cost tracking — cost price per option for margin calculation
BASEControl Unit X2₹1,200
+OPTMemory 32 GB+₹180
+OPTProcessor Pro+₹450
TOTALLive total₹1,830
MARGINCost tracked per option · margin visible
WHO IT'S FOR
Built for complex B2B products.
Manufacturers
Industrial equipment with power, automation, safety and installation options.
✕81 configurations would mean 81 products without CPQ
✓1 product with 4 option groups — far less to manage
81 SKUs become 1 configurable product
Wholesalers
Product bundles with size, colour, quantity and packaging options.
✕Bundle pricing manual, inventory fragmented
✓Option-level inventory and dynamic bundle pricing
Unified inventory · instant price updates
Distributors
Technical products with specs, accessories and service options.
✕Complex catalogues; configuration errors cause returns
✓Option-level rules with conflict prevention
Invalid combinations caught before they ship
THE DIFFERENCE
Before CPQ vs with Nova Core CPQ.
SKU sprawl and live configuration are not the same catalogue with a nicer picker. Eight things actually move.
AspectWithout CPQNova Core CPQ
Product count
Without CPQDozens of separate SKUs
1 product with option groups
One configurable product replaces dozens of SKU combinations.
Price updates
Without CPQUpdate each SKU individually
Update option prices once
Change a price once and every configuration inherits it.
Inventory
Without CPQTrack stock per SKU combination
Track stock per option value
Nine option values to manage instead of twenty-seven SKU permutations.
Configuration errors
Without CPQManual validation, frequent mistakes
Conflicts caught automatically
Invalid combinations you define never reach a quote.
Quote speed
Without CPQManual calculation
Real-time pricing
The price updates as options are selected — no spreadsheet lookups.
Sales rep training
Without CPQDeep product knowledge required
Guided configuration with defaults
Constraints and defaults walk reps through valid builds.
Customer experience
Without CPQOverwhelming product list
Clear options, live prices
Buyers configure a product instead of scrolling a catalogue.
Margin protection
Without CPQUnknown cost per configuration
Cost tracking per option
You see margin as the product is built, not after it is quoted.
WHAT CHANGES
What changes when products configure themselves.
Fewer config errors
Conflict resolution prevents the invalid combinations you define.
Faster quotes
Real-time pricing replaces manual calculation and spreadsheet lookups.
Margin visibility
Per-option cost tracking protects profitability as products are built.
Better UX
Customers see clear options, not an overwhelming catalogue.
Unified inventory
Track stock per option value, not per SKU combination.
QUESTIONS, ANSWERED
CPQ configurator FAQs
How do option groups work?
Each product can have unlimited option groups — memory, storage, power, safety, packaging — and each group holds its own values with their own prices and costs. Buyers pick one value per group (or quantities where enabled), and the configuration is assembled from those choices instead of from pre-built SKUs.
What happens when options conflict?
You define which combinations are incompatible during setup. When a buyer selects a conflicting option, the system detects it in real time, auto-deselects or adjusts the conflicting choice, and shows a clear message explaining why — so invalid configurations never reach a quote.
How is pricing calculated?
Base price plus the price of each selected option, multiplied by quantities where quantity selection is enabled. The total recalculates instantly on every selection, and because cost price is tracked per option value, margin is visible on the configuration as it's built.
Can I track inventory per option?
Yes — stock is tracked per option value rather than per SKU combination. Nine option values to manage instead of twenty-seven SKU permutations, with Nova Core's multi-warehouse inventory behind it.
Does it work with quotes?
Directly. Configured products flow into quotes with all options, quantities and pricing preserved, and convert to orders intact — no re-keying between configuration and quote.
Is there AI in the configurator?
The configurator itself is deliberately rules-based — conflicts you define, pricing derived from options — because configuration correctness should be deterministic. The AI enters once the configuration flows into a quote: the AI Quote Engine prices it in context, scores win probability, and enforces your margin floor.
Simplify · Connect · Grow
Stop managing hundreds of SKUs.
One product. Multiple options. Every combination priced in real time — and the invalid ones never reach a quote.
14-day trial·No card required