
Seasonal Demand Spikes: Inventory Planning for Corporate Gifting Brands
Corporate gifting demand doesn't spread evenly across the year — it concentrates heavily into a handful of weeks, which means annual averages are close to useless for planning. Effective planning works backward from peak-week capacity rather than forward from annual volume, commits inventory early enough to clear supplier lead times, and separates what genuinely must be pre-committed from what can stay flexible. This guide covers how to build that plan.






























