Price every quote to win, protect margin, and close faster.
Nova Core prices every quote for you, scores its win probability, and protects your margin floor — so you respond in seconds and win more deals. You stay in control; the AI does the maths.
- 85%
- faster quotes
- 34%
- higher win rate
- 23 min
- avg deal close
THE CHALLENGE
B2B quoting shouldn't be this hard.
Your current setup is costing you deals. Slow quotes, manual pricing errors, and pricing in the dark — and by the time you respond, the buyer's already talking to a competitor.
Manual pricing chaos
Spreadsheets, emails and guesswork. Your team spends hours calculating prices and checking margins — and still makes costly mistakes.
Slow response = lost deals
Complex quotes take hours or days. Buyers won't wait — the first vendor back with accurate pricing usually wins.
Blind pricing decisions
No insight into what price will win, and no view of customer history. You're pricing in the dark and leaving margin on the table.
CAPABILITIES
Everything you need to price with confidence.
From the first quote to the final agreement, the AI guides every pricing decision with data — and keeps you in control.
Win probability scoring
Real-time probability estimates based on customer history, pricing position and deal context. Know your chances before you quote.
Optimal pricing
The AI finds the sweet spot between margin and conversion — analysing cost and customer context to recommend a price that wins without giving margin away.
Margin-floor protection
Never drop below your floor unknowingly. Automatic warnings, floors enforced in the workflow, and a full audit trail on every decision.
Line-item intelligence
Recommendations at the product level, not just the quote total. See which lines have margin headroom and which need sharper pricing to win.
Customer Context Engine
Lifetime value, purchase history, payment reliability and acceptance rates all factored in. A gold-tier customer who always pays on time? The AI knows.
Digital Sales Room
A real-time negotiation workspace where buyer and seller chat, counter-offer and reach agreement in minutes — not days of email threads.
HOW IT WORKS
From quote request to closed deal.
A workflow that keeps your team focused on relationships, not spreadsheets.
Received
Request arrives
The customer submits via storefront, email or a sales rep. Nova Core captures every detail instantly.
Scoring
AI analyses & recommends
In seconds, the AI weighs history, margins, inventory and deal context, and returns a win-probability score and a recommended price.
Review
You review & decide
See the recommendation with full context. Accept, adjust or escalate — the margin floor stays enforced. One click to send.
Closed
Negotiate in real time
If the buyer counters, close it in the Digital Sales Room — in minutes, not days of email.
HOW IT DIFFERS
Manual quoting vs the AI Quote Engine.
Traditional quoting
With Nova Core
Enterprise CPQ suites like Salesforce, Oracle and SAP typically involve per-user pricing, months of implementation, and a dedicated IT team. Nova Core starts from ₹5,999/month and goes live in days.
We didn't just digitise the old process.
We reimagined what B2B quoting could be with AI that reasons about your deals — not a form-filler.
AI that thinks like your best sales rep.
Our AI doesn't just fill forms — it understands context. It analyses why customers ask for specific prices, factors in relationship value and urgency, and suggests responses that close deals.
Every decision backed by live data.
The customer's payment history, current inventory levels, pricing position and past acceptance rates — synthesised into an actionable recommendation in seconds. No more guessing. No more gut feelings.
Understanding why, not just what.
Understanding not just what customers ask for, but why. A high-value customer asking for a discount after 45 days of silence? The AI recognises a re-engagement opportunity and suggests pricing to win them back.
IMPACT
The numbers that should move.
What the engine changes about every single quote — by mechanism, not by promise.
Priced, scored, ready for your review
Customer, deal, and pricing context
Enforced in-workflow, with audit trail
Real-time, instead of email threads
Priced the quote?
Now close it live.
When a buyer counters, you don't drop back into a week of email. The Digital Sales Room is a shared, real-time workspace where buyer and seller see the same quote, message each other, and settle on a price in minutes.
- Real-time chat — typing indicators, no waiting for email replies
- Quote always visible — items, prices and offer status on both sides
- One-click counters — propose new prices without leaving the conversation
- Full audit trail — every message, offer and agreement logged
AI Quote Engine FAQs
How does the AI determine win probability?
Every quote is scored across 11+ factors spanning the customer relationship (history, lifetime value, payment reliability, past acceptance rates), the deal itself, and your pricing position. The score updates as the quote changes, so you see the effect of a price move before you send it.
Can I set minimum margin floors the AI won't breach?
Yes — margin floors are configurable and enforced in the workflow itself, not as a suggestion. AI recommendations respect them, manual edits trigger warnings, and every decision is captured on an audit trail.
What if a buyer proposes below my cost?
The floor holds. A below-floor counter-offer is flagged immediately in the Digital Sales Room, and the AI suggests a counter that stays above your floor. Nothing goes out below your configured minimum without a deliberate, logged human decision.
How does the Digital Sales Room work?
It's a shared, real-time workspace opened from any quote. Buyer and seller see the same items, prices, and offer status; chat happens live with typing indicators; counter-offers are one click; and every message and offer is logged for reference and compliance.
Does the AI work for complex configured products?
Yes. The Quote Engine works with Nova Core's Product Configurator (CPQ), so configured products arrive with valid option combinations and a real bill of materials — and the AI prices the configuration, not a guess at it.
How long does it take to set up?
The AI Quote Engine is part of Nova Core — signup takes about 2 minutes and most businesses are fully operational within 2 weeks. It's included in the Pro plan (₹9,999/mo) or available as a ₹4,999/mo add-on on Grow, and every plan starts with a 14-day free trial.
Ready to quote faster and win more deals?
Price your next quote with AI — scored, margin-protected, and ready in seconds.
14-day trial·No card required